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Miss30 has been created out of passion for our women out there, where we celebrate loves, thoughts and soul. This is where we are in touch with ourselves and be content with who we areWe would love to share with you our knowledge and experiences through out our journey. And more than that, we would love you to tell us your stories, be with us and support us, so we can create another exciting journey for us all."

THE START OF MY LINGERIE DREAM

THE START OF MY LINGERIE DREAM

27 May

After witnessing my own changes inside and out through the years, I realise lingerie probably is the most essential item that perfects not only a woman’s look but also her soul. 

Before my first love, I had never wondered what style, colour or material of lingerie to choose. I would happily wear whatever my mom bought me. However, everything changed when I started falling in love. Lingerie suddenly felt more significant than something I just put on before my pants so I began paying more attention to details when it came to undergarments.

As I began working and saving to buy things I liked, I invested mostly in push-­up bras which were beautifully made with vivid colours. They made me feel prettier and sexier. It was an exciting time when all my instincts were rushing me to grab attention from my other half.

However, my illusion of being elegant ended when my boyfriend asked me what I was doing with my little girl undies. That was the end of the line for my colourful boyshort panties and it marked the beginning of my lace obsession. Lace lingerie are irresistible. And believe me, you'll agree with me when you try them on.

After countless experiences with lace undergarment brands from La Senza to Agent Provocateur and even splurging on high-­end designers from Nina Ricci or Eitrati, I decided to create Miss30, my own lingerie line. In short, it all started with my insatiable love for high quality lingerie.

Every Miss30 bra is designed and completed with at least sixteen subtle details requiring extra­-delicate care.This makes me understand why so few fashion houses specialize in lingerie and why whenever I introduce my idea of a lingerie startup, all I get is “Wow, that’s difficult" from many professionals in the industry. Perhaps, the combination of my own innocence with all of those sympathetic comments is what keeps me moving forward.

Furthermore, our products are required to be as good as those I once wore. Therefore, our production team has to work extremely hard. Moreover, in order to purchase our high­end fabrics and our customised materials, a substantial payment needs to be made. Although the production cost keeps increasing each day, every sample must be re­done countless times until the final outcome is completely satisfactory to our standards of quality.

So, for this special day, the day we can finally present our dear Miss30 to you all, each member of our crew is incredibly proud of every bra and panty that has been created. It has taken a tremendous amount of effort from our late nights at work, our weekends without family, our sleepovers in the office, our 2 hours stuck in traffic every day going to work and to our blood, sweat and tears. Without passion, we could never have made it this far.

Finally, at Miss30, we found in one another our shared love, dreams and courage to fiercely pursue what we truly desire. We keep trying harder each day to perfect every detail from patterns to seams in creating comfortability for you, our customers, for you to be confident while enjoying your beautiful self. Your satisfaction is our ultimate joy.

Love,

Miss 30

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